we had created a $1m a month market for them and pushed us out. The hilarious part is that once we had created the demand, all that happened was that we were starved of stock. Our dealers were approached from the backdoor
Back to the smoothie story…it was just 3 or 4 months after we rented the store so we had 8/9 months to go…or so we thought (another scam as we had been billed for 2 years for the price of one year by the management of the mall).
Our location however was a big issue. It was DEAD.
Anyway when we started we bought a batch of cheap blenders that cost like £40-£99. We had a bunch of them and our smoothies were nice but they had strings of fruit in it. We kept changing blenders, tried even sifting the smoothies after it was done. Nothing
Anyhow to end this story every single person I ever transacted business with be it a bigger brand, or a landlord wanted to steal this business. They frustrated all our efforts except for one person. Let me just call her YB. She understood the power and purpose of collaboration and she proved our friendship of 20 years plus was real.
They do not want to be like you. I was very humbled when people stole our menu and ideas… we must have been doing something right
This spirit of covetuousness is what has practically ruined Nigeria.